© Rockstar GamesBy MiGeken · Updated 5 Nov 2026
Grand Theft Auto 6 continues to attract the attention of the gaming industry even before its release. Amid anticipation for the biggest video game release in history, Take-Two Interactive CEO Strauss Zelnick gave an interview to The Wall Street Journal at a technology conference. One of the main topics of discussion was artificial intelligence and its application in the creation of new games. Zelnick explained why GTA 6 remains a product of human labor, despite the rapid development of AI technologies.

Today, artificial intelligence and machine learning have become commonplace tools in the gaming industry. Developers are using various technologies to speed up production, optimize workflows, and reduce costs. These solutions can be especially beneficial for smaller studios working with limited resources.
However, the term "artificial intelligence" encompasses much more than generating images, music, or character voices. It can refer to a wide range of technologies, including the automation of routine tasks and machine learning systems.
It was this difference that Strauss Zelnick highlighted during his interview with journalists. According to him, players' attitudes toward AI remain ambivalent. Many users don't want to see AI-related technologies in their favorite games, even when it comes to supporting development tools.
Zelnick emphasized that Grand Theft Auto is created by hand, but the development of modern video games naturally occurs using computer technology.
The head of Take-Two also noted that the company has been working with artificial intelligence and machine learning for a long time. The developers are constantly exploring new ways to improve production efficiency, striving to enhance the quality of the final product.

Despite advances in AI, Rockstar Games continues to embrace an approach that prioritizes developer talent. This is especially important for the GTA series, known for its detailed open worlds, satire, and attention to detail.
Earlier this year, Zelnick already spoke about the potential of generative AI, calling the idea of creating a true hit solely using it laughable. This position is entirely consistent with Rockstar approach, where creativity remains a top priority.
In GTA 6 players expect to see elements familiar to the series:
These details represent a significant amount of work by Rockstar specialists. Different teams at the studios focus on specific areas of development, including vegetation, lighting, water, shadows, weapon design, clothing, and in-game advertising.
It's this attention to detail that has helped the GTA series develop its own distinctive style over the years. And frankly, I hope GTA 6 continues this tradition.

Despite Zelnick's statements, the use of generative AI remains an interesting topic. The article notes that in February Take-Two CEO stated that generative AI was not being used in the development GTA 6.
However, it would be wrong to completely rule out the use of other artificial intelligence technologies. It's important to understand that generative AI, machine learning, and game character behavior systems are distinct fields.
It was previously reported that GTA 6 open world would be controlled by intelligent AI systems. However, such technologies are not uncommon in modern games. They can be responsible for NPC behavior, the reactions of the surrounding world, and the interactions of various game elements.
While Rockstar isn't officially revealing all the technical details of the development, it's important to distinguish between confirmed information and speculation. For example, claims about specific objects created by generative AI have not yet been confirmed.

For Grand Theft Auto fans, the important thing isn't so much whether Rockstar uses artificial intelligence, but rather what the final result will be.
If new technologies help developers create a richer and more vibrant world while maintaining the series' signature style, that could be a major advantage. However, if AI begins to replace original ideas and creativity, player reactions could well be negative.
Personally, I'd like to see the same level of detail in GTA 6 that we loved about the previous games. Fictional brands, unusual characters, absurd advertisements, and the many little details that make the game world compelling—all of this should remain the result of the team's hard work.
GTA 6 is already being called one of the most anticipated releases in gaming history, and potential sales in the first few days are only fueling interest. Now all that remains is to wait for the game's release and see how Rockstar has achieved its ambitions.
What do you think about the use of generative AI in the development of GTA 6? Do you think such technologies can improve the game, or do you prefer Rockstar to rely entirely on human creativity?
Source: insider-gaming
What do you think?